24 terms / plain English

Data words. Plain words.

Short definitions, why they matter and a small example of events becoming a tag. Start with the word behind your question.

A

ANPR / number-plate data
ANPR data is a record of a vehicle's number plate seen by a camera, usually with a place and time.

C

CDP
A customer data platform, or CDP, gathers customer data so teams can use a shared customer profile.
Click ID
A click ID is a code attached to an ad click so the ad system can recognise that click later.
Closed-loop reporting
Closed-loop reporting connects an earlier action, such as an ad click, with the later result recorded by the business.
Consent
Consent is a person's clear choice to allow a particular use of their information.
Customer journey
A customer journey is the set of steps someone takes as they find, buy from and return to your business.

D

E

F

I

L

M

Multi-touch attribution
Multi-touch attribution shares credit for a sale across several earlier visits or interactions.

O

Outcome
An outcome is the result you want to find or count, such as an enquiry that becomes a paid order.

P

POS data
POS data is the record a till or checkout makes when someone buys or returns something.

R

Reverse ETL
Reverse ETL copies useful data from a warehouse into tools where people work.

S

T

Tag / segment
A tag is a label on a record, and a segment is a group of records that share a rule or label.

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