Glossary / in plain English
Tag / segment
A tag is a label on a record, and a segment is a group of records that share a rule or label.
What this helps you understand.
A label such as 'ready for a call' is useful when everyone knows what earned it. A vague label hides the evidence and can send the wrong message.
The steps. Then the tag.
Example rule / events → tag
Website: pricing viewed
Bookings: demo booked
In this order, within 7 days, on the same confirmed contact.
Resulting tag
Pricing viewer booked a demo
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue builds tags from series of events. Those tags can go to a CRM, ads platform, BI dashboard, email tool or your chosen LLM through the route agreed in the build.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.