Glossary / in plain English
Lead scoring
Lead scoring gives an enquiry a score to help a team decide who to contact first.
What this helps you understand.
A score can help sort work, but a number alone hides why someone earned it. Recorded steps let sales check the reason before calling.
The steps. Then the tag.
Example rule / events → tag
Website: pricing page viewed
Website: enquiry sent
Bookings: demo booked
In this order, within 7 days, on the same confirmed person.
Resulting tag
Pricing enquiry with a demo booked
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue can add tags from observable sequences to the CRM context your team uses for scoring. The tag explains the behaviour; it does not promise that the lead will buy.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.