Glossary / in plain English
First-party data
First-party data is information your business gets directly from people who visit, buy or talk to you.
What this helps you understand.
Your own visits, receipts and calls can explain what happened after an ad click. The source of a record does not, by itself, give permission to use it for every purpose.
The steps. Then the tag.
Example rule / events → tag
Website: member signed in
Loyalty: purchase recorded
In this order, within 7 days, on the same member ID.
Resulting tag
Member visit became a purchase
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue joins the first-party records your outcome needs, from websites and CRMs to tills and loyalty systems. Collection choices and permitted uses are mapped with your team.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.