Glossary / in plain English
Closed-loop reporting
Closed-loop reporting connects an earlier action, such as an ad click, with the later result recorded by the business.
What this helps you understand.
Counting enquiries alone leaves the deal and payment out of view. Closing the loop requires a trustworthy link and one agreed definition of success.
The steps. Then the tag.
Example rule / events → tag
Website: campaign visit recorded
CRM: linked deal won
Billing: linked invoice paid
In this order, within 60 days, on the same confirmed customer.
Resulting tag
Campaign visit became paid revenue
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue joins the website, CRM and payment steps, shows the formula and can send the result to your chosen reporting or ads destination. It reports recorded links, not proof of cause.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.