Glossary / in plain English
CDP
A customer data platform, or CDP, gathers customer data so teams can use a shared customer profile.
What this helps you understand.
CDPs can support event collection, identity matching, audiences and activation. What they cover depends on their setup and the sources you connect.
The steps. Then the tag.
Example rule / events → tag
Website: member signed in
POS: member bought in store
In this order, within 7 days, on the same member ID.
Resulting tag
Online visit, in-store purchase
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue can work alongside a CDP. It starts with the result you name, joins the systems behind it and shows the sequence used to create the tag, with a dedicated team doing the build.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.