Glossary / in plain English
Customer journey
A customer journey is the set of steps someone takes as they find, buy from and return to your business.
What this helps you understand.
The website may hold the first visit, ticketing the booking and a till the next purchase. One system rarely contains every recorded step.
The steps. Then the tag.
Example rule / events → tag
Ticketing: ticket purchased
Venue: ticket scanned
POS: member purchase recorded
In this order, on the event day, with a shared customer ID.
Resulting tag
Attended and bought at the venue
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue joins the steps your systems actually record, then turns a chosen sequence into a tag. Missing data stays missing; a journey is only as complete as its sources and match keys.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.