DataGlue

Choose the outcome. See what counts.

DataGlue joins your siloed systems in one living model. Describe the result in plain English; see the formula and records behind the count.

Example outcome formula

Count people with Call booked, then Deal signed within 30 days. Open the count to their booking and CRM records.

Drafted from your source definitions. Review before saving.

Book a Call

A dedicated team builds it with you. Start with one decision.

FIG. 01 · ONE DECISION, ITS CHANNELSDEMO
Ads
Site
Forms
Bookings
Call results
CRM
Email
Payments
THE GLUE
DEAL SIGNED

Eight channels, glued on the person, counted as one result.

Trusted by

  • Ticketek
  • me&u
  • InvestorKit
  • Team Global Express

9outcomes we build around

From the full path to revenue to AI with the missing context.

Start here

Three places to start. Each one answers a question your teams answer differently today.

  1. Trace the first click to the payment.

    Ad, website, form, booking, sales call, deal and payment, in order, each with its source. Observed, not modelled.

    ADS · SITE · FORMS · BOOKINGS · CALL RESULTS · CRM · EMAIL · PAYMENTS

    OUTCOME · DEAL SIGNEDDEMO
    • PATHAd, site, form, booking, call, deal
    • COUNTOpen the rowsSEE THE ROWS

  2. Know the customer before the call.

    Put recorded visits, unfinished forms and emails in front of the rep. Start the call from the customer history.

    SITE · FORMS · CALENDAR · CRM · EMAIL

    BEFORE THE CALLDEMO
    • SIGNALSPricing twice, form left at step 2
    • BOOKEDDiscovery call, Day 103 SIGNALS

  3. Agree on one number. Check its records.

    One answer, with its timeline and its sources, so the meeting spends its hour on the decision.

    CRM · SITE · ADS · EMAIL · PAYMENTS

    ONE NUMBER · 4 SOURCESDEMO
    • SOURCESWebsite, booking form, booking system, CRM
    • TIMELINEOpen to its rowsSEE THE ROWS
Required systems

Connect the required systems. Start with the records you have.

Your team brings one decision. Our dedicated team connects the sources and builds it with you.

  • Website and forms. visits and lead details
  • Booking system. bookings and changes
  • CRM and payments. recorded results
  • Other systems. records the outcome needs

Agree the connection route.

Website signals come through Stick. Other records join through supported connections, your warehouse, our API or a scoped integration, agreed in the build.

Know the limits.

Offline activity needs a record from your systems. Trusted identifiers and consent determine what can be linked; an offline visit alone does not identify a person.

HOW AN OUTCOME IS COUNTED

Read the outcome formula. Built from your source definitions.

Call booked. Proposal sent. Deal signed. Payment received. Define the result once in plain English, then inspect what counts.

  1. 01

    Define the result in plain English

    Describe the result in plain English. DataGlue reads your source definitions, drafts the formula and previews the count before you save.

    GLUE CONSOLE · DESCRIBE A RESULTDEMO
    • YOU TYPEDPeople who booked a call, then signed within 30 days
    • DRAFTCall booked, then Deal signed, within 30 days
    • COUNT12 peopleSEE THE ROWS

    SAVE OUTCOME

  2. 02

    Open any count to its rows

    Open the count to its form, booking, event or CRM records. See the person, time and source, plus the CRM link state.

    CALL BOOKED, THEN DEAL SIGNED · THE ROWSDEMO
    • SARAH CHENBooking system, Day 10 · CRM, Day 23CONFIRMED
    • MASKEDBooking system · CRMCONFIRMED
    • MASKEDBooking system · CRMCANDIDATE

    SHOWING 3 OF 12

  3. 03

    Count sequences and missing steps

    Count a sequence: Call booked, then Deal signed within 30 days. Or an exclusion: Proposal sent, without Deal signed within 14 days.

    GLUE CONSOLE · OUTCOMESDEMO
    • SEQUENCECall booked, then Deal signed, within 30 days12 PEOPLE
    • EXCLUSIONProposal sent, without Deal signed, within 14 daysSEE THE ROWS
  4. 04

    Feed your LLM, BI tool or destination

    Feed the same outcome definition to your LLM, BI tool or destination. Warehouse, webhook and REST API routes are agreed in the build.

    OUTCOME · DEAL SIGNED · WHERE IT GOESDEMO
    • REPORTSThe Monday revenue review
    • BI TOOLSDeal signed, by first touch
    • CONTEXTThe AI tools your team already uses
    • ANYWHEREYour warehouse, webhooks or our REST APIAGREED IN THE BUILD

Check the number. Open the records behind it.

  • Source and time. Each count opens to the form, booking, event or CRM records behind it.
  • Link evidence. Confirmed, candidate, conflict and unmatched CRM links keep their state in view.
  • Your definition. Read the plain-English formula and preview the count before saving.
Book a Call

On the call, we map one outcome and the systems it needs. A dedicated team builds it with you.

Scoped and priced to the outcome, agreed before work begins. No seat licences.

THE LIBRARY

Choose your decision. Keep one living model. The next outcome builds on the same sourced record.

REVENUE AND SALES

LEADERS AND OPERATIONS

AI AND THE MODEL

A dedicated team connects the sources and builds the first outcome with you. Your team keeps the context and the Glue Console.

Bring the argument you keep having. We'll find the outcome inside it, and the systems it needs.

  1. 01 · BOOK A CALLBring one decision.YOU GETA straight answer on fit.
  2. 02 · WORKING SESSIONWe map every source behind it.YOU GETA clear view of what the build would involve.
  3. 03 · THE WHITE-GLOVE OUTCOME BUILDWe take it live.YOU GETYour first result, live, in a Glue Console your team keeps.

Keep the context you build.

The same model can feed your LLM, BI tool or destination. We agree each connection in the build.

Scoped and priced to the outcome, agreed before work begins. No seat licences.

Book a CallSee the Outcomes

You don't need the answer, only the question.