Glossary / in plain English
Reverse ETL
Reverse ETL copies useful data from a warehouse into tools where people work.
What this helps you understand.
A useful customer field in a warehouse cannot help a sales call until it reaches the CRM. Sending it also needs a matching destination record and agreed update rules.
The steps. Then the tag.
Example rule / events → tag
Warehouse: trial setup completed
CRM: demo booked
In this order, within 7 days, on the same confirmed account.
Resulting tag
Set up and ready for a demo
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue defines tags from joined events and can send them to the destination your team chooses. A reverse ETL pipeline can carry those tags from your warehouse into existing tools.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.