See which journeys reach revenue. From the first click to payment.
Join campaign visits to bookings, deals and payments. Check one observed path with a source on every step. Credit estimates stay labelled.
A dedicated team connects it with you. Keep your tools. Start with one decision.
- Search ad · click idWEBSITE ·Day 1
- Pricing, read twiceWEBSITE ·Day 1, Day 9
- Booking form · step 1BOOKING FORM ·Day 9
- Discovery call bookedBOOKING SYSTEM ·Day 10
- Deal signed, then paidCRM ·Day 23
FULL CREDITSHAREDNONE
- FIRST TOUCH
- Read from the landing page URL
- EVERY TOUCH
- Kept on the person
- CRM STEPS
- Call, deal and payment, in order
- CREDIT
- Compared, labelled an estimate
- 01 · REVENUE / GROWTH
Two ad platforms both claim the same sale.
Add them up and you sold it twice.
- 02 · FINANCE
Marketing reports leads. Finance reports cash.
Nobody can draw the line between them.
- 03 · SALES
The deal took a call, a proposal and a payment.
The report stops at the form.
Credit is an estimate. The path is a fact.
Start from the fact, and label the estimate.
Attribution breaks when the history resets between tools. So we keep the path whole, from the first touch to the payment.
Your dedicated team agrees the result to count, such as Deal signed or Payment received, using your source definitions.
DataGlue joins each observed visit to the CRM steps that follow. Describe the outcome in plain English and check the formula and records.
Online visits and offline sales can share the model when your sources supply trusted identifiers. Credit estimates stay beside the observed path.
From the first click to the payment. Kept in order, with the source on each step.
- 01
Catch the first touch
UTMs, referrer, landing page and ad click ids (gclid, gbraid, wbraid, fbclid) are read from the landing page URL and written once. - 02
Keep every touch
Each visit and its source stays on the person's timeline, including the visits before they identified. - 03
Join the CRM steps
Call results, deals and payments arrive through your warehouse, as your CRM records them, on the same timeline. - 04
Compare credit, labelled
Compare how each credit rule treats the same path. Comparing never changes your configured rule. Credit stays labelled as an estimate.
Send the confirmed booking back. With the match keys the platforms ask for.
- Confirmed bookings go with match keys through your email platform to your ad platforms.
- New CRM leads carry their first, last and converting touch.
- Each send to CRM, email or your warehouse is logged.
- CRMNew lead, with first, last and converting touchDELIVERED
- Email platform, for your ad platformsDiscovery call booked, with match keysDELIVERED
The log shows what DataGlue sent. Your email platform forwards to your ad platforms from there.
Bring the result marketing and finance count differently.
A dedicated team connects it with you. Keep your tools. Start with one decision.
Bring one decision. We check fit.
Decide on the path. Not on the loudest number in the room.
One path for three teams
Marketing, sales and finance read the same steps, from the click to the payment.
Credit you can question
Every model sits beside the observed path, so anyone can see what it assumed.
Better signal to the platforms
Confirmed bookings go back with match keys, not only a form fill.
Today the path shows campaigns, UTMs and click ids. Ad spend can join as part of the White-glove Outcome Build, when a decision needs it.
Keep your context.
Your living model carries online and offline context to any LLM, BI tool or destination through agreed routes. Export sessions, events and identity links on request.
Keep your systems.
No migration into a new customer database. Your dedicated team confirms the native, API, warehouse or scoped route before connecting it.
Check the integrations libraryBring the result three teams count differently. We'll find each step that sat on the path to it.
Talk it through with our team. In the Outcome Build, we glue the ad, web, form, booking, call and CRM steps behind that result and take the first answer live.
- Which campaigns to fund next quarter.
- Which channel's leads sign, not only book.
- Which follow-up step sits on the path to a deal signed.
- Which number finance and marketing both sign off.
The call checks fit. The build scope is agreed before work begins.
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