Glossary / in plain English
Consent
Consent is a person's clear choice to allow a particular use of their information.
What this helps you understand.
A choice about one use does not automatically cover another. Recording the choice and respecting changes helps your team decide what it may collect and send.
The steps. Then the tag.
Example rule / events → tag
Preferences: marketing choice recorded as yes
Loyalty: member purchase recorded
In this order, on the same member; check that the choice is still yes before sending.
Resulting tag
Purchaser with marketing permission
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue maps collection choices and permitted uses with your team. A tag does not grant permission: the source choice and the destination's rules still govern any action.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.