Glossary / in plain English
Single customer view
A single customer view brings the records you have about one customer into one place to read together.
What this helps you understand.
Support, sales and marketing can otherwise act on different fragments. A shared view needs to show where each fact came from and which links are uncertain.
The steps. Then the tag.
Example rule / events → tag
Website: enquiry sent
Bookings: meeting attended
CRM: deal signed
In this order, within 30 days, with confirmed links to the same person.
Resulting tag
Enquiry became a signed customer
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue builds a shared record from available systems and keeps the source on each step. Your CRM, BI, email or chosen LLM can use the resulting context through the route agreed in the build.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.