Glossary / in plain English
Event
An event is a record that something happened, such as a click, a purchase or a door opening.
What this helps you understand.
A useful event says what happened, when, in which system and to which person or thing. That lets you check the steps behind a result.
The steps. Then the tag.
Example rule / events → tag
Website: form submitted
CRM: first call completed
In this order, within 2 working days, on the same confirmed contact.
Resulting tag
New enquiry contacted
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue uses recorded events as the building blocks of an outcome. It shows which events the formula needs and the order in which they must happen.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.