Glossary / in plain English
Loyalty data
Loyalty data is the record of a member's sign-ups, points, rewards and linked purchases.
What this helps you understand.
A stable member ID can connect visits and purchases across channels. Shared cards, missing scans and changing preferences still need care.
The steps. Then the tag.
Example rule / events → tag
Loyalty: member joined
POS: first member purchase
POS: next member purchase
In this order, within 30 days, on the same member ID and two separate receipts.
Resulting tag
New member returned to buy
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue uses available member keys to join loyalty activity with recorded store or online events. It sends the resulting tags only through the destination route and uses agreed with your team.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.