Glossary / in plain English
Data enrichment
Data enrichment adds useful information to a record so it tells you more.
What this helps you understand.
A contact's last website visit or latest order can help a team act. Added fields need a source, a reliable match and a clear meaning.
The steps. Then the tag.
Example rule / events → tag
Website: service page viewed
CRM: consultation booked
In this order, within 7 days, on the same confirmed contact.
Resulting tag
Consultation with service interest
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue enriches records with joined history and tags earned from event sequences. The evidence comes from the sources connected in your build; it does not invent missing facts.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.