Glossary / in plain English
Multi-touch attribution
Multi-touch attribution shares credit for a sale across several earlier visits or interactions.
What this helps you understand.
A chosen model helps teams compare channels consistently. Its credit split is a rule, not proof that any one touch caused a sale.
The steps. Then the tag.
Example rule / events → tag
Website: paid-ad visit recorded
Website: return visit recorded
Billing: payment received
In this order, within 30 days, on the same confirmed person.
Resulting tag
Paid-ad visitor returned and paid
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue joins the recorded path through to calls, deals and payments. Those records can feed your attribution method; the event formula remains visible alongside the result.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.