Glossary / in plain English
Outcome
An outcome is the result you want to find or count, such as an enquiry that becomes a paid order.
What this helps you understand.
Teams can use the same word for different results. Naming the exact events, order and time window gives everyone one rule to check.
The steps. Then the tag.
Example rule / events → tag
Bookings: consultation attended
CRM: agreement signed
Billing: payment received
In this order, within 30 days, on the same confirmed customer.
Resulting tag
Consultation became a paid client
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
You describe the result in plain English. DataGlue shows the formula: which events, in what order, with any time limits or missing steps. Matching records receive the resulting tag.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.