One answer across your systems. One living model behind it.
Join online and offline records in one living model. Describe the outcome in plain English. Check the formula and records behind each number.
A dedicated team connects it with you. Keep your tools. Start with one decision.
- 01THE GLUEPeople, steps, systems and results
- 02YOUR SYSTEMSCRM, email platform, bookings, warehouse
- 03SIGNALSWeb, app and offline signals
- ONE RECORD
- Per person, across systems
- IN ORDER
- Every step with its time
- SOURCED
- Each step names its system
- OBSERVED
- Estimates labelled apart
- 01 · SALES
The CRM has her name. It doesn't have the nine days before it.
So the first call starts from zero.
- 02 · OPERATIONS
Four exports, one spreadsheet, every Monday.
Out of date by the time it's shared.
- 03 · AI / TRANSFORMATION
We pointed the assistant at the CRM. It answered from one system.
Without the visits, the bookings or the emails.
You don't need more data.
You need the data you have, glued.
Join the records behind your decision. Keep the person, the order and the source together.
- WEBSITEWeb signals via Stick
- FORMSConfirmed and left
- BOOKINGSBooking system
- CRMVia warehouse or API
- EMAILEmail platform
- THE GLUEPeople, steps, results
- CRMNew leads, with touches
- EMAIL PLATFORMEvents, match keys
- YOUR WAREHOUSEEvidence and deliveries
- EMAIL PLATFORM
- AD PLATFORMSThrough email platform
- PEOPLEMatched on evidence. Each CRM link carries its state.
- STEPSIn order, each with its time.
- SYSTEMSWhere each step happened, kept as its source.
- OUTCOMESDescribed in plain words, with the formula in plain English. Each count opens to its rows.
People, steps and results stay together, with a source on every fact. Confirmed links stay apart from candidates and conflicts.
Web signals come from Stick. Offline records join through your API, warehouse or scoped integration when consent and trusted identifiers allow.
Describe an outcome. DataGlue works it out from your source definitions, shows the formula in plain English and opens each count to its records.
Ten steps. Six systems. One record. From the first ad click to the payment her CRM recorded.
Each value on the record names the step and the system it came from.
- first_touchSearch ad, click idWebsite · landing URL
- pages_readPricing, twiceWebsite
- emails***@***.comBooking form
- bookingDiscovery call, Day 10Booking system
- crm_linkCONFIRMEDCRM · exact email
- call_resultQualifiedCRM
- email_engagementOpened the ROI emailEmail platform
- lifecycleDeal signedCRM
- paymentPayment receivedCRM
- Day 1 · 09:12Search adClicked a search ad. Click id read from the landing page URL.
- Day 1 · 09:14WebsiteRead pricing.
- Day 9 · 20:41WebsiteRead pricing again.
- Day 9 · 20:46Booking formSaved at step 1. Left at step 2.
The booking form saved her details at step 1, before she left.
- Day 10 · 08:03Booking systemBooked a discovery call.
- Day 13 · 11:30CRMDiscovery call logged: qualified.
Call results, as your CRM records them.
- Day 14 · 07:55Email platformOpened the ROI email.
- Day 21 · 16:20CRMProposal sent.
- Day 23 · 10:05CRMDeal signed.
- Day 23 · 10:40CRMPayment received.
Payments, as your CRM or warehouse records them.
DEMO sales journey. Offline records join through your source systems, API or warehouse as part of the build. Links require trusted identifiers; an offline visit alone does not identify a person.
Bring the decision your systems answer differently.
A dedicated team connects it with you. Keep your tools. Start with one decision.
Bring one decision. We check fit.
People, steps and results. Each with its time, its system and its source.
- 01
People, matched on evidence
Trusted identifiers link records. Every CRM link shows its state: confirmed, candidate, conflict or unmatched.
IDENTITY · SARAH CHENDEMO- Website to booking formJOINED
- Booking form to CRMCONFIRMED
- Booking system to CRMCANDIDATE
- 02
The CRM lifecycle, in order
CRM steps arrive through your warehouse, in the order recorded. Calls, deals, payments and refunds stay on the customer timeline.
CRM LIFECYCLEDEMO- Pipeline entered
- Discovery call: qualified
- Proposal sent
- Deal signed
- Payment received
- 03
Email and bookings on the same line
Email activity and booking changes join the visits. Each step keeps the system it came from.
TIMELINEDEMO- Email platform · Opened the ROI email
- Booking system · Booked a discovery call
- Website · Read pricing again
- 04
Facts added, with their source
Company, email domain, location and device facts are added on their own. Each one says where it came from and how it was found.
ENRICHMENTDEMO- Company · from the email domainLOOKUP
- Location · from the sessionDETERMINISTIC
- Device · from the browserDETERMINISTIC
- 05
Results defined over all of it
Describe Deal signed or Payment received in plain English. Check the formula and open the count to its records.
DEAL SIGNEDDEMODiscovery call booked, then Deal signed, within 30 days12 PEOPLE · SEE THE ROWS - 06
A data dictionary your team writes
What each field means, with sample values and the notes your team adds.
DATA DICTIONARYDEMOdiscovery_outcomeCall result from CRMSample: qualified
Natively where we can. Through your warehouse or our API where we can't.
Stick captures web signals. Bookings and email join directly where supported. CRM history joins through your warehouse or API; lead delivery is mapped in the build.
Offline sales, store visits, loyalty cards, tickets, app installs and support records can join through your API, warehouse or scoped integration. Source availability, consent and match keys determine what links.
Routes depend on source availability, consent and trusted identifiers. We confirm them before the build.
Keep your tools. Connect one decision.
A dedicated team connects it with you. Keep your tools. Start with one decision.
Check your systems and their connection routesBring one decision. We check fit.
Your evidence stays yours. Cloud storage, your Postgres or a self-hosted data service. We agree the setup and coverage in the build.
- DataGlue Cloud
- Managed storage is the default. Account access, workspace settings and orchestration stay in DataGlue Cloud whichever data option you choose.
- Your Postgres
- Connect your own Postgres for supported sessions, events and identity links. Replay files remain in DataGlue Cloud in this mode. We map the reads, writes and warehouse streams covered by your setup.
- Self-hosted data
- Run a dedicated data service for supported journey tables and replay files. After registration, health checks and a verified data move, we can enable it for replay capture, playback and exports. Other application data and workflows keep their existing stores.
- Portable evidence
- Export sessions, events and identity links on request. Counts are checked first, then the files leave with a manifest and checksums behind short-lived signed links.
If you leave, the evidence in your warehouse stays there.
- SessionsCOUNTED
- EventsCOUNTED
- Identity linksCOUNTED
NDJSON · MANIFEST · CHECKSUMS · SIGNED LINK
The export covers sessions, events and identity links.
Keep your context.
Your living model carries online and offline context to any LLM, BI tool or destination through agreed routes. Export sessions, events and identity links on request.
Keep your systems.
No migration into a new customer database. Your dedicated team confirms the native, API, warehouse or scoped route before connecting it.
Check the integrations libraryTake your next decision from the same model.
A dedicated team connects it with you. Keep your tools. Start with one decision.
Bring one decision. We check fit.
Stop rebuilding the story. Start the next decision from the same record.
Stop rebuilding the answer
The Monday spreadsheet becomes a record that stays current, with the source on every step.
One record for every team
Sales, marketing, operations and finance read the same steps, in the same order.
History that outlasts a tool
The model sits on top of your systems. When a tool changes, its history stays, and the new one joins through the build.
Bring the decision your systems disagree on. We'll glue only what it needs.
Talk it through with our team. In the Outcome Build, a dedicated team glues the sources behind that decision into the Glue, then extends the same model to the next one.
- Which customers to prioritise this quarter.
- Where the handover from marketing to sales breaks.
- Which result counts as a won customer.
- Which number the leadership meeting uses.
A dedicated team connects it with you. Keep your tools. Start with one decision.
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