DataGlue
BEHAVIOURAL ANALYTICS

Find where customers get stuck. See the evidence before you fix it.

Find the broken form, slow page or error before customers leave. Read it beside their bookings and CRM results, with evidence for the next fix.

A dedicated team connects it with you. Keep your tools. Start with one decision.

FIG. 01 · ONE JOURNEY
JOURNEY · SARAH CHENDEMO
  1. Pricing, read twiceWEBSITEDay 1 · 09:14
  2. Booking form, step 2FORM HESITATIONDay 9 · 20:46
  3. Rage click on the booking buttonFRUSTRATIONDay 9 · 20:47FINDING · NEEDS A DECISION
  4. Slow page on mobilePAGE SPEEDDay 9 · 20:47
  5. Discovery call bookedBOOKING SYSTEMDay 10 · 08:03
RECORD
Pages, reading, form steps
ORDER
On the person, beside the CRM
WATCH
Replay with details masked
RAISE
Findings that need a decision
WHAT THE FUNNEL HIDES
  1. 01 · GROWTH
    The funnel says step 2 is the problem.

    Nobody can say what happens there.

  2. 02 · WEB / PRODUCT
    Support says the button doesn't work. Nobody can reproduce it.

    It broke on her phone, after a script error.

  3. 03 · SALES
    The lead looks cold in the CRM.

    She read pricing twice before she booked.

Behaviour is evidence.

It belongs on the same record as the call, the deal and the payment.

IN PLAIN ENGLISH

Find the step to fix first. Read it beside the booking, the call and the payment.

Stick records the visit. DataGlue joins it to the customer’s bookings, emails and CRM steps, each with its source.

Findings rank the errors, slow pages and abandoned forms that need a decision. Open the evidence before choosing a fix.

Describe the result in plain English, such as a booking after a form error. Check the formula and the records behind the count.

FROM VISIT TO DECISION

From a single visit to the whole relationship. In order, on one person.

  1. 01

    Record

    Stick keeps pages, reading, form steps, clicks, errors and page speed as clean events.
  2. 02

    Put it in order

    Sessions and paths on each person, beside their bookings, emails and CRM steps. Funnels across all of them.
  3. 03

    Watch when it matters

    Check the visit behind the Finding, with personal details masked. See where people clicked and stopped reading.
  4. 04

    Raise what needs a decision

    Errors, slow pages, frustration, abandoned forms and stalled funnels become Findings, ranked, each with its evidence.
FINDINGS

Ranked reports that need a decision. Not another chart to read.

Rules run every hour across your signals. Each Finding names the page or form, what changed and the evidence behind it. Your team decides what happens next.

GLUE CONSOLE · FINDINGSDEMO
RANKED · THIS WEEK
  1. 01
    Booking form · people stop at step 2 on mobileFORMSNEEDS A DECISIONOpen the evidence
  2. 02
    Pricing page · slow to load on SafariPAGE SPEEDNEEDS A DECISIONOpen the evidence
  3. 03
    Booking button · rage clicks after a script errorFRUSTRATIONNEEDS A DECISIONOpen the evidence
  4. 04
    Email platform sends · failures this weekDELIVERY HEALTHNEEDS A DECISIONOpen the evidence
  • RANKEDRanked, so the team knows which one comes first.
  • ITS SOURCEForms, page speed, frustration or delivery health.
  • THE EVIDENCEThe rows behind it open before anyone acts.

Bring the step where customers stop.

A dedicated team connects it with you. Keep your tools. Start with one decision.

Book a Call

Bring one decision. We check fit.

WHAT CHANGES

Fix the step that blocks the result. Check the journey before you act.

  1. One journey across teams

    Marketing, sales and service read the same visits, bookings and emails, in order.

  2. Turning points you can see

    The pause at step 2, the second pricing visit, the error before the exit. Kept, not lost with the session.

  3. Fixes ranked by evidence

    Findings put the broken form, the slow page and the failing send in order, with the rows behind each one.

Keep your context.

Your living model carries online and offline context to any LLM, BI tool or destination through agreed routes. Export sessions, events and identity links on request.

Keep your systems.

No migration into a new customer database. Your dedicated team confirms the native, API, warehouse or scoped route before connecting it.

Check the integrations library
START WITH ONE STEP

Bring the step where people stop. We'll find what sits on the path before it.

In the White-glove Outcome Build, we switch on the signals that step needs, glue them to the person's bookings, emails and CRM record, and take the first Findings live.

DECISIONS TEAMS BRING
  • Which booking step to simplify.
  • Which pages to fix on mobile.
  • Which journeys sales should see before a call.
  • Where the next round of design work goes.

No pitch deck. No data-engineering homework.

Trusted by

  • Ticketek
  • me&u
  • InvestorKit
  • Team Global Express