Glossary / in plain English
Server-side tracking
Server-side tracking records or sends an event from a server rather than only from a person's browser.
What this helps you understand.
A payment server can record a paid invoice even if the browser is closed. Server collection still needs accurate IDs, duplicate handling and the right collection choices.
The steps. Then the tag.
Example rule / events → tag
Website: enquiry submitted
Payment server: invoice paid
In this order, within 30 days, on the same confirmed customer; count the payment once.
Resulting tag
Enquiry paid
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue can join server records received through an API, webhook or warehouse with the website journey. Server-side tracking does not remove consent requirements or fill in missing events.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.