Every system we glue today. By name, in and out.
Before a customer pays, they cross a sales call, your site, your CRM, ads, a calendar, email and forms. Here is what we glue today, and which way the data moves.
No pitch deck. No data-engineering homework.
Named systems. IN reaches the Glue. OUT goes back to the tools you run.
- INReaches the Glue
- OUTGoes back to the tools you run
- IN
Your website and web app
Stick, served from your own domain. Visits, forms, click ids and the signals below.
- IN + OUT
Attio
People, pipeline, call results, deals and payments in, through your warehouse. New leads out, with first, last and converting touch, and form answers mapped to your fields in the White-glove Outcome Build.
- IN
Calendly
Live times and bookings through our booking form. Reschedules, cancellations and no-shows through your warehouse.
- IN + OUT
Customer.io
Sends, opens, clicks, bounces and unsubscribes in, on each person's timeline. Events with click ids and match keys out.
- OUT
Meta and Google Ads
Click ids and match keys for Meta and Google, sent through Customer.io.
- IN + OUT
Your Postgres warehouse
CRM facts in. Form submissions out, and streams of sessions, events and identity links where the build sets that up.
- OUT
n8n
Discovery bookings relayed to your workflows. Your workflows look up the match evidence behind a booking or a signing.
- IN
Framer
Our booking form as a Framer component, with live Calendly times, mapped to your fields in the build. The lead is saved at step 1.
- OUT
Webhooks
Signed webhooks on the events and conversions you pick, with filters.
- IN + OUT
REST API
Send events in. Read people, sessions, events and conversions out. Link ids from your other systems. Keys with scopes.
- Your warehouse or our API for the rest.
Integrations we run today. Vendor names belong to their owners and imply no endorsement.
Your site already makes this data. Stick keeps it.
Errors, slow pages, frustration and forms left half-finished rise as Findings: ranked reports that need a decision.
AI search
Visits from ChatGPT, Perplexity, Claude, Gemini and Copilot, as their own channel.
Search, social, referral and email
Organic search, unpaid social, links from other sites and your email campaigns, told apart.
Ads
Click ids from Google and Meta ads, read from the landing page URL, with the first touch.
Your own domains
Stick is served from your own domain. The same person carries across your domains.
Journeys and sessions
Every page, visit and return.
Reading
Scroll depth and engaged time.
Content
Text copied, video watched and site searches.
Form hesitation
Pauses, corrections and the step where people stop.
Recoverable leads
Details typed, never sent. Kept as unconfirmed evidence.
Frustration
Rage clicks and dead clicks.
Errors
JavaScript and network failures.
Page speed
Core Web Vitals, by page and device.
Session replay
Watch the visit, linked to the person, with personal details masked.
Heatmaps
Where people click and how far they scroll.
Your rules
Consent modes, masking and an on or off switch for each signal, with an audit trail.
Fields we skip
Form signals skip password, card, ID and health fields. Replays mask every input by default.
Your warehouse or our API for the rest. Support desks, product usage and offline sales join through your warehouse, our API or n8n, as part of the White-glove Outcome Build.
We don't connect everything. We connect what one decision needs, then extend the same model to the next.
- 01
Start from the decision worth money.
- 02
Find where its data lives today.
- 03
Connect only that: natively where we can, through your warehouse or our API where we can't.
Questions about your stack. Straight answers, including the ones about what we don't connect.
If yours isn't listed, the call is where we check it.
Bring one decision. We'll find where its data lives today.
01We run HubSpot or Salesforce. Can you connect it?
Not with a native connector today. Your CRM joins through your warehouse, our REST API or n8n, as part of the build. We map the path with you in the working session.
02Our warehouse isn't Postgres.
Today our warehouse connection runs on Postgres, in both directions. If yours is different, we map the route in the working session, before any build is scoped.
03Do you send conversions to Meta and Google directly?
Today they reach Meta and Google through Customer.io. Stick reads the click ids from the landing page URL, and DataGlue sends Customer.io the events with their click ids and match keys.
04Do we have to move our data?
No. Your systems stay where they are. We bring in only what one decision needs, with the source on every fact. Your data stays yours: sessions, events and identity links can be exported on request.
05What does Stick collect, and who decides?
You do. Each signal has its own on or off switch, with an audit trail. Consent modes, storage modes and masking are yours to set. Form signals skip password, card, ID and health fields. Replays mask every input by default.
06Which AI model does the Glue Console use?
One model, chosen and managed by us for the whole platform. You ask in plain words in the Glue Console and get the answer with its evidence. If your team works in other AI tools, we can wire the context into them as part of an Outcome Build.
Tell us where your data lives. We'll tell you what glues today and what joins in the build.
The call scopes fit. The build is a separate engagement, priced before work begins.
You don't need the answer, only the question.
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