Glossary / in plain English
Identity resolution
Identity resolution checks whether records in different places belong to the same person.
What this helps you understand.
One person can look like a website visitor, a CRM contact and a loyalty member. Good matching keeps their story together without treating a guess as a fact.
The steps. Then the tag.
Example rule / events → tag
Website: enquiry sent with an email
CRM: call booked with the same email
In this order, within 7 days, with a confirmed person link.
Resulting tag
Enquired, then booked
Illustrative rule. Sources, match keys and timing are agreed in the build.
How we use it.
DataGlue joins records on evidence such as trusted emails and customer IDs. It keeps confirmed links, candidates and conflicts visible, so a tag uses the right person's events.
Related words.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.