Microsoft Advertising, joined, in and out.
DataGlue marries Microsoft Advertising data with your other systems and sends outcomes back. Every number shows its formula and its records.
Microsoft Advertising: Microsoft's search and audience advertising platform across Bing and partner sites.
- IN + OUT
- NO NATIVE CONNECTOR · STICK ON YOUR SITE
Bring Microsoft Advertising and one decision to the call. Tool names are enough; no access needed.
Trusted by
- Stick on your siteIN
- Your warehouse or databaseIN
- Zapier, Make or IFTTTOUT
What moves between Microsoft Advertising and DataGlue. UTM-tagged visits and spend by campaign come in. Conversions can go out through an automation tool.
- IN
Stick on your site
Stick keeps the UTM tags and referrer on every visit from Microsoft Advertising, so each person's first paid touch is on record before they fill in a form or book.
- IN
Your warehouse or database
Spend, clicks and impressions by campaign from Microsoft Advertising reach DataGlue through your warehouse, loaded by an ELT tool you run. DataGlue joins them to the people each campaign brought in.
- OUT
Zapier, Make or IFTTT
Conversions with their match keys leave DataGlue through a webhook to an automation tool in your own account, which passes them to Microsoft Advertising where it offers a conversions action. There is no direct connector.
There is no native Microsoft Advertising connector today; the routes above are how it joins. Connections are agreed in the build. We check the source data, consent and identifiers before promising a linked journey. Microsoft Advertising is a trademark of its owner; this page implies no partnership or endorsement.
Describe the outcome. DataGlue works it out and shows you the formula.
- 01
Describe the outcome you want in plain words, such as "Search cost per signing".
- 02
DataGlue works it out from the definitions of your data sources, Microsoft Advertising included, and shows the formula in concise English.
- 03
Send it on: to reports, BI tools, any destination, or the AI tools your team already uses.
- EXAMPLE OUTCOME 01
Search cost per signing
THE FORMULASpend divided by deals signed by people whose first click was this campaign.
- EXAMPLE OUTCOME 02
Device split
THE FORMULAEnquiries by device for visitors from each campaign.
Want one of these from your Microsoft Advertising data? We map the route and the first outcome on the call.
Book a CallBring Microsoft Advertising and one decision. We'll map the route and the first outcome on the call.
The call scopes fit. The build is a separate engagement, priced before work begins.