Google Ads, joined, in and out.
DataGlue marries Google Ads data with your other systems and sends outcomes back. Every number shows its formula and its records.
Google Ads: Google's advertising platform for search, display, YouTube and shopping campaigns.
- IN + OUT
- NO NATIVE CONNECTOR · STICK ON YOUR SITE
Bring Google Ads and one decision to the call. Tool names are enough; no access needed.
Trusted by
- Stick on your siteIN
- Your warehouse or databaseIN
- Zapier, Make or IFTTTOUT
What moves between Google Ads and DataGlue. Click ids and UTM tags from each visit, and spend by campaign through your warehouse, come in. Conversions with their match keys can go out.
- IN
Stick on your site
Stick reads the Google click id from the landing page URL and keeps it with the UTM tags and the first touch, so a booking weeks later still traces back to the click.
- IN
Your warehouse or database
Spend, clicks and impressions by campaign from Google Ads reach DataGlue through your warehouse, loaded by an ELT tool you run. DataGlue joins them to the people each campaign brought in.
- OUT
Zapier, Make or IFTTT
Conversions with their match keys leave DataGlue through a webhook to an automation tool in your own account, which passes them to Google Ads where it offers a conversions action. There is no direct connector.
There is no native Google Ads connector today; the routes above are how it joins. Connections are agreed in the build. We check the source data, consent and identifiers before promising a linked journey. Google Ads is a trademark of its owner; this page implies no partnership or endorsement.
Describe the outcome. DataGlue works it out and shows you the formula.
- 01
Describe the outcome you want in plain words, such as "Cost per booked call".
- 02
DataGlue works it out from the definitions of your data sources, Google Ads included, and shows the formula in concise English.
- 03
Send it on: to reports, BI tools, any destination, or the AI tools your team already uses.
- EXAMPLE OUTCOME 01
Cost per booked call
THE FORMULASpend by campaign divided by the calls booked by people whose first touch was that campaign.
- EXAMPLE OUTCOME 02
Search terms that sign
THE FORMULASigned deals by the campaign and ad group of each person's first click.
- EXAMPLE OUTCOME 03
Wasted spend
THE FORMULASpend on campaigns whose visitors made no enquiry in 60 days.
Want one of these from your Google Ads data? We map the route and the first outcome on the call.
Book a CallBring Google Ads and one decision. We'll map the route and the first outcome on the call.
The call scopes fit. The build is a separate engagement, priced before work begins.