DataGlue
Iterable integration

Iterable, joined, in and out.

DataGlue marries Iterable data with your other systems and sends outcomes back. Every number shows its formula and its records.

Iterable: A cross-channel marketing platform for email, SMS, push and in-app messages.

  • IN + OUT
  • NO NATIVE CONNECTOR · WEBHOOK

Bring Iterable and one decision to the call. Tool names are enough; no access needed.

Trusted by

  • Ticketek
  • me&u
  • InvestorKit
  • Team Global Express
FIG. 01 · HOW ITERABLE CONNECTS
Iterable
THE GLUEONE MODEL
OUTCOMES, ANY DESTINATION
  • WebhookIN
  • REST APIIN + OUT
  • Zapier, Make or IFTTTIN + OUT
HOW IT CONNECTS

What moves between Iterable and DataGlue. Sends, opens, clicks and conversions come in. Outcome fields and events can go out.

  • IN

    Webhook

    Iterable sends a webhook to a DataGlue inbound URL when a record is created or changes. Fields map to people and events once, in the build. Every fact keeps Iterable as its source.

  • IN + OUT

    REST API

    INIterable records are sent to our REST API with a scoped key, as events and linked ids on the same person. The calls are set up in the build.

    OUTPeople, sessions, events and conversions are read from our REST API with a scoped key and written into Iterable.

  • IN + OUT

    Zapier, Make or IFTTT

    No direct connector. An automation tool such as Zapier, Make or IFTTT runs in your own account, where it supports Iterable.

    INA trigger in Iterable posts each new record to our REST API.

    OUTA DataGlue webhook starts an action in Iterable.

There is no native Iterable connector today; the routes above are how it joins. Connections are agreed in the build. We check the source data, consent and identifiers before promising a linked journey. Iterable is a trademark of its owner; this page implies no partnership or endorsement.

WHAT DATAGLUE DOES WITH IT

Describe the outcome. DataGlue works it out and shows you the formula.

  1. 01

    Describe the outcome you want in plain words, such as "Journey step that converts".

  2. 02

    DataGlue works it out from the definitions of your data sources, Iterable included, and shows the formula in concise English.

  3. 03

    Send it on: to reports, BI tools, any destination, or the AI tools your team already uses.

  • EXAMPLE OUTCOME 01

    Journey step that converts

    THE FORMULA

    Conversions by the last message each person received before converting.

  • EXAMPLE OUTCOME 02

    Lapsed buyer list

    THE FORMULA

    Buyers with no order in 90 days and a site visit in the last 14, kept current.

Want one of these from your Iterable data? We map the route and the first outcome on the call.

Book a Call
START WITH ONE DECISION

Bring Iterable and one decision. We'll map the route and the first outcome on the call.

The call scopes fit. The build is a separate engagement, priced before work begins.