DataGlue
HubSpot integration

HubSpot, joined, in and out.

DataGlue marries HubSpot data with your other systems and sends outcomes back. Every number shows its formula and its records.

HubSpot: A CRM and marketing suite that keeps contacts, companies, deals and the emails sent to them.

  • IN + OUT
  • NO NATIVE CONNECTOR · YOUR WAREHOUSE OR DATABASE

Bring HubSpot and one decision to the call. Tool names are enough; no access needed.

Trusted by

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  • me&u
  • InvestorKit
  • Team Global Express
FIG. 01 · HOW HUBSPOT CONNECTS
HubSpot
THE GLUEONE MODEL
OUTCOMES, ANY DESTINATION
  • Your warehouse or databaseIN + OUT
  • WebhookIN
  • REST APIIN + OUT
  • Zapier, Make or IFTTTIN + OUT
HOW IT CONNECTS

What moves between HubSpot and DataGlue. Contacts, deal stages, call results and closed revenue come in. Each person's first touch, journey and outcome fields can go back onto the record.

  • IN + OUT

    Your warehouse or database

    INHubSpot data lands in your warehouse or database through a sync you run, or one set up in the build. DataGlue reads only the columns a decision needs, with the source on every fact.

    OUTWhere the build sets it up, DataGlue writes outcomes and evidence into your warehouse, and HubSpot picks them up there.

  • IN

    Webhook

    HubSpot sends a webhook to a DataGlue inbound URL when a record is created or changes. Fields map to people and events once, in the build. Every fact keeps HubSpot as its source.

  • IN + OUT

    REST API

    INHubSpot records are sent to our REST API with a scoped key, as events and linked ids on the same person. The calls are set up in the build.

    OUTPeople, sessions, events and conversions are read from our REST API with a scoped key and written into HubSpot.

  • IN + OUT

    Zapier, Make or IFTTT

    No direct connector. An automation tool such as Zapier, Make or IFTTT runs in your own account, where it supports HubSpot.

    INA trigger in HubSpot posts each new record to our REST API.

    OUTA DataGlue webhook starts an action in HubSpot.

There is no native HubSpot connector today; the routes above are how it joins. Connections are agreed in the build. We check the source data, consent and identifiers before promising a linked journey. HubSpot is a trademark of its owner; this page implies no partnership or endorsement.

WHAT DATAGLUE DOES WITH IT

Describe the outcome. DataGlue works it out and shows you the formula.

  1. 01

    Describe the outcome you want in plain words, such as "Revenue by first touch".

  2. 02

    DataGlue works it out from the definitions of your data sources, HubSpot included, and shows the formula in concise English.

  3. 03

    Send it on: to reports, BI tools, any destination, or the AI tools your team already uses.

  • EXAMPLE OUTCOME 01

    Revenue by first touch

    THE FORMULA

    Closed-won deal amounts, joined to each contact's first visit source, summed by channel and campaign.

  • EXAMPLE OUTCOME 02

    Lead to deal time

    THE FORMULA

    Days from the first form submission to the deal moving to closed won, by source.

  • EXAMPLE OUTCOME 03

    Leads sales never touched

    THE FORMULA

    Contacts created from a form with no call, meeting or email logged within two working days.

Want one of these from your HubSpot data? We map the route and the first outcome on the call.

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START WITH ONE DECISION

Bring HubSpot and one decision. We'll map the route and the first outcome on the call.

The call scopes fit. The build is a separate engagement, priced before work begins.