Braze, joined, in and out.
DataGlue marries Braze data with your other systems and sends outcomes back. Every number shows its formula and its records.
Braze: A customer engagement platform for email, push, in-app and SMS messaging.
- IN + OUT
- NO NATIVE CONNECTOR · WEBHOOK
Bring Braze and one decision to the call. Tool names are enough; no access needed.
Trusted by
- WebhookIN
- REST APIIN + OUT
- Zapier, Make or IFTTTIN + OUT
What moves between Braze and DataGlue. Message engagement comes in. Outcome attributes and events can go out for targeting.
- IN
Webhook
Braze sends a webhook to a DataGlue inbound URL when a record is created or changes. Fields map to people and events once, in the build. Every fact keeps Braze as its source.
- IN + OUT
REST API
INBraze records are sent to our REST API with a scoped key, as events and linked ids on the same person. The calls are set up in the build.
OUTPeople, sessions, events and conversions are read from our REST API with a scoped key and written into Braze.
- IN + OUT
Zapier, Make or IFTTT
No direct connector. An automation tool such as Zapier, Make or IFTTT runs in your own account, where it supports Braze.
INA trigger in Braze posts each new record to our REST API.
OUTA DataGlue webhook starts an action in Braze.
There is no native Braze connector today; the routes above are how it joins. Connections are agreed in the build. We check the source data, consent and identifiers before promising a linked journey. Braze is a trademark of its owner; this page implies no partnership or endorsement.
Describe the outcome. DataGlue works it out and shows you the formula.
- 01
Describe the outcome you want in plain words, such as "Push to purchase".
- 02
DataGlue works it out from the definitions of your data sources, Braze included, and shows the formula in concise English.
- 03
Send it on: to reports, BI tools, any destination, or the AI tools your team already uses.
- EXAMPLE OUTCOME 01
Push to purchase
THE FORMULAPurchases within 24 hours of a push open, by campaign and platform.
- EXAMPLE OUTCOME 02
Churn risk audience
THE FORMULACustomers whose visits fell by half over four weeks, sent as an attribute for re-engagement.
Want one of these from your Braze data? We map the route and the first outcome on the call.
Book a CallBring Braze and one decision. We'll map the route and the first outcome on the call.
The call scopes fit. The build is a separate engagement, priced before work begins.