Hotels
Join the booking, the stay and the next visit to see which guests return and book direct.
Example tags
What you can learn
- Completed 2 stays in 6 months
- Booked direct after a third-party stay
- Used the restaurant on 2 stays
- Viewed rooms, then completed a booking
- Stayed midweek 3 times
- Requested a late check-out on 2 visits
Built from recorded events, using the rules we agree with you.
Say what you want to learn. See how it is defined.
DataGlue shows the formula: which events count, in what order, and over what time. Our team builds and checks it with you.
This is an example rule. Your event names, time limits and links are agreed in the build.
Example formulaEvents → tag
Find a returning guest who now books direct.
- Hotel bookings: third-party stay completed
- Website: direct booking made
- Hotel bookings: next stay completed
In this order, within 6 months, for the same guest.
Tag created
Returning guest, booked direct
Start with a question that matters.
Find guests who book direct next time
Join an earlier stay with a later booking on your own website.
Learn what returning guests use
Join repeat stays with linked restaurant bills and room requests.
Follow an enquiry to a stay
Join room views, a booking and the guest’s completed stay.
Each system adds a piece of the story.
Website
Room views and direct booking forms.
Hotel bookings
Booking source, check-in and check-out.
POS / tills
Linked restaurant and bar charges.
Guest CRM
Guest ids, requests and messages.
We agree how each source connects through your warehouse, API or the connections in your build. Person records need a shared id to join. Vehicle, shipment, machine and site tags stay on those records.
Send the tag where your team works.
Choose the destination. We build the route so the result can reach the tools your team already uses.
- CRM
- Email tools
- BI dashboards
These are example destinations. The formula stays the same wherever the tag is sent.
Describe the outcome. We’ll join the data.
Bring one booking or return-visit question. We’ll build the guest story with you.
A dedicated team builds the connections, rules and destinations with you.
Explore related industries.
Restaurants & QR ordering
Join table bookings, QR orders and till receipts to understand guest visits and favourite dishes.
QR menus + POS / tills + Bookings
Bars & venues
Connect venue visits, ticket scans and drink orders to see who returns and what they choose.
POS / tills + Ticketing + Loyalty
Event ticketing
Join event discovery, ticket sales and door scans to see who buys, attends and comes back.
Website + Ticketing + Door scans