DataGlue

Give AI the customer story. Check what it read.

Join the customer history across systems, then ask in plain English and inspect the evidence behind the answer.

Example outcome formula

Count people with Call booked, then Deal signed within 30 days. Check an AI answer against those outcome records.

Drafted from your source definitions. Review before saving.

A dedicated team builds it with you. Start with one decision.

FIG. 01 · CONTEXT BEFORE THE ANSWERDEMO
Website
Forms
Bookings
CRM
Email
THE GLUE
ASK AI · WITH ITS EVIDENCE

One record, then the question.

Required systems

Connect the required systems. Start with the records you have.

Your team brings one decision. Our dedicated team connects the sources and builds it with you.

  • Website and forms. visits and shared details
  • Bookings and CRM. the recorded customer journey
  • Email platform. recorded activity
  • Support and billing. records supplied for the question

Agree the connection route.

Support and billing records can join through your warehouse or our API as build scope. Connecting your existing LLM is also scoped in the build.

Know the limits.

Ask AI reads profiles, visits, sessions, events and conversions. Check CRM steps and call results through outcome counts and their records.

Check the account before answering. Read the recorded context across systems.

DEMOTHE HARTLEY ACCOUNTFIG. 02
AN ASSISTANT ON ONE SYSTEM
QUESTION

Should we be worried about the Hartley account?

ANSWERNo. The latest invoice is paid.

It read one system, found a paid invoice and answered no. It never saw the three support tickets or the stalled renewal.

READ: BILLING ONLY
THE SAME ACCOUNT, GLUED
  • BillingInvoice paidFINE
  • Support deskThree tickets openedLOOK AGAIN
  • CRMRenewal stalledLOOK AGAIN
  • WebsiteRead the cancellation termsSIGNAL
  • Email platformOpened the renewal email. No click.SIGNAL

Glued, the invoice, the tickets and the stalled renewal sit side by side, each with its source. That is the context the answer was missing.

DEMO SCENE. Hartley is fictional. Support desks and billing join through your warehouse or our API, as part of the build.

Check the number. Open the records behind it.

  • Source and time. Each count opens to the form, booking, event or CRM records behind it.
  • Link evidence. Confirmed, candidate, conflict and unmatched CRM links keep their state in view.
  • Your definition. Read the plain-English formula and preview the count before saving.
Book a Call

On the call, we map one outcome and the systems it needs. A dedicated team builds it with you.

Scoped and priced to the outcome, agreed before work begins. No seat licences.

HOW THE CONTEXT GETS THERE

Glue the record first. Then ask, and see what the answer read.

A dedicated team builds the context. Ask AI in the Glue Console shows the sources it read.

  1. 01

    Glue the record the question needs

    Join visits, forms, bookings, CRM steps and email on the person. Keep the source on every fact. Connect only what the question needs.

    THE GLUE · ONE RECORDDEMO
    • WEBSITEVisits and form steps
    • BOOKING SYSTEMBookings and no-shows
    • CRMCall results and the CRM lifecycle
    • EMAIL PLATFORMEmail opens and clicks
  2. 02

    Ask in plain words, see what it read

    Ask in plain English. Each answer lists the profiles, visits, sessions, events and conversions it read. Check CRM history through outcome records.

    GLUE CONSOLE · ASK AIDEMO
    QUESTION

    What did Sarah do before she booked?

    1. Find Sarah's profile (done)
      • Profiles
    2. Read her visits, forms and bookings (done)
      • Visits, sessions and events
    3. Put them in order (done)
      • Conversions, by time
    4. Answer, with what it read (done)
    ANSWER
    She arrived from a search ad, read pricing twice in nine days and started the booking form, but left at step 2. She booked a discovery call the next morning.
    • Website · ad click id
    • Website · pricing
    • Booking form
    • Booking system
  3. 03

    Check the numbers before you act

    Open an outcome count to its records. Check the people, time window and source behind a number before acting on an answer.

    GLUE CONSOLE · DEAL SIGNEDDEMO
    • RULECall booked, then Deal signed, within 30 days
    • COUNT12 peopleSEE THE ROWS
  4. 04

    Decide what AI never sees

    Set capture switches with an audit trail. Mask replay input by default; keep approved contact fields only. Payment details and passwords are not captured.

    CAPTURE CONTROLSDEMO
    • REPLAYTyped values maskedON
    • LOCATIONSwitched off by an adminOFF
    • PAYMENTSCard details and passwordsNEVER

As part of an Outcome Build, we can wire the context into the AI tools your team already uses.

Answers that show their reading. Ask AI reads visits, sessions, events and conversions. CRM steps open as outcome rows.

  • One record per customer.Visits, forms, bookings, call results, CRM steps and email, each with its source.
  • Ask AI in the Glue Console.Plain-words questions, with each step showing what it read.
  • Counts you can open.Every outcome count opens to its rows.
  • Clear limits on what's collected.Capture switches, masking and an audit trail, set with you.

Bring the question your AI got wrong. We'll find the context it never saw.

On the call, we find which systems hold the missing context today. In the Outcome Build, a dedicated team glues it and puts it in front of the people who ask.

Decide what to build first.

  • Which questions need the CRM history before anyone answers.
  • What the AI should be allowed to read.
  • Which answers need evidence before anyone acts.

Keep the context you build.

The same model can feed your LLM, BI tool or destination. We agree each connection in the build.

Scoped and priced to the outcome, agreed before work begins. No seat licences.

You don't need the answer, only the question.