DataGlue

See what led to the payment.

Follow each customer from first click to payment, with the source and time on every recorded step.

Example outcome formula

Count people with Call booked, then Deal signed within 30 days. Open the count to their records.

Drafted from your source definitions. Review before saving.

Book a Call

A dedicated team builds it with you. Start with one decision.

FIG. 01 · ONE PATH, IN ORDERDEMO
Search ad click
Website
Booking form
Booking system
CRM
THE GLUE
PAYMENT RECEIVED

From the first click to the payment.

Required systems

Connect the required systems. Start with the records you have.

Your team brings one decision. Our dedicated team connects the sources and builds it with you.

  • Website and forms. first touch and lead details
  • Booking system. bookings and call changes
  • CRM and payments. call results, deals and receipts
  • Email platform. recorded opens and clicks

Agree the connection route.

Website signals come through Stick. CRM records join through your warehouse; booking and email routes are agreed in the build.

Know the limits.

Offline calls and payments need records from your systems. Credit models are estimates; a recorded path does not prove causation.

Trace the recorded path. Each step keeps its source and time.

DEMOTHE GLUE · SARAH CHEN · OBSERVED, NOT MODELLEDFIG. 02

THE PATHTen steps, six systems, in order, each with its source.

  1. Day 1 · 09:12Search adClicked a search ad. Click id read from the landing URL.
  2. Day 1 · 09:14WebsiteRead pricing.
  3. Day 9 · 20:41WebsiteRead pricing again.
  4. Day 9 · 20:46Booking formSaved at step 1. Left at step 2.
  5. Day 10 · 08:03Booking systemBooked a discovery call.
  6. Day 13 · 11:30CRMDiscovery call logged: qualified.Call results, as your CRM records them.
  7. Day 14 · 07:55Email platformOpened the ROI email.
  8. Day 21 · 16:20CRMProposal sent.
  9. Day 23 · 10:05CRMDeal signed.
  10. Day 23 · 10:40CRMPayment received.Payments, as your CRM or warehouse records them.
OUTCOME
Call booked, then Deal signed, within 30 days12 PEOPLESEE THE ROWS
SIX SYSTEMS, ONE PATH
  • Search ad1 STEP
  • Website2 STEPS
  • Booking form1 STEP
  • Booking system1 STEP
  • CRM4 STEPS
  • Email platform1 STEP

DEMO. Sarah Chen is fictional. This illustrates recorded steps, not a customer result.

Check the number. Open the records behind it.

  • Source and time. Each count opens to the form, booking, event or CRM records behind it.
  • Link evidence. Confirmed, candidate, conflict and unmatched CRM links keep their state in view.
  • Your definition. Read the plain-English formula and preview the count before saving.
Book a Call

On the call, we map one outcome and the systems it needs. A dedicated team builds it with you.

Scoped and priced to the outcome, agreed before work begins. No seat licences.

HOW WE GLUE THE PATH

Trace the first click to Deal signed. Kept in order, with the source on each step.

A dedicated team joins the path in one living model, from the systems you already run.

  1. 01

    Keep the first touch

    Capture the first click id with Stick on your domain. Keep the first touch and link return visits to the same profile where identifiers allow.

    FIRST TOUCH · SEARCH ADDEMO
    • DAY 1 · 09:12Landing page, from a search ad
    • CLICK IDRead from the landing URLCAUGHT
    • DAY 9Back on Safari, same profile
  2. 02

    Join the steps after the form

    Join booking changes, CRM call results and payments through your warehouse. Add email activity and AI search visits, each with its source.

    TIMELINE · BOOKINGS · CRM · EMAILDEMO
    • DAY 10Booking system · Booked a discovery call
    • DAY 13CRM · Discovery call logged: qualified
    • DAY 14Email platform · Opened the ROI email
  3. 03

    Count the result that pays

    Describe Deal signed or Payment received in plain English. Open every count to its records. First-touch, last-touch and linear credit remain labelled estimates.

    GLUE CONSOLE · DEAL SIGNEDDEMO
    • RULECall booked, then Deal signed, within 30 days
    • COUNT12 peopleSEE THE ROWS
  4. 04

    Send the confirmed result back

    Send new leads to your CRM with their source. Confirmed bookings reach your email platform with match keys for onward ad delivery. Every send is logged.

    DELIVERIESDEMO
    • CRMNew lead, with first, last and converting touchDELIVERED
    • EMAIL PLATFORMCall booked, with match keys, for your ad platformsDELIVERED

Campaigns, UTMs and click ids sit on the path today. Ad spend can join as part of the build.

BUILT ON

The path, the count and the rows. In a Glue Console your team keeps.

  • The path for each customer.From the first click to the payment, with the system, time and source on each step.
  • The result, defined once.Deal signed, payment received, or the result you name, counted one way, each count open to its rows.
  • New leads with their source.Each new lead reaches your CRM with its first, last and converting touch.
  • A log of what went out.Sends to your CRM, email platform and warehouse in one log. Retry a single row.

Bring the deal nobody can explain. We'll trace the systems its path crossed.

On the call, we find where each step of the path lives today. In the Outcome Build, a dedicated team glues it and takes the first result live.

Decide what to build first.

  • Which channels sit on the path to a deal signed.
  • Which follow-up step came before the deals that paid.
  • Where qualified prospects stall between the booking and the deal.

Keep the context you build.

The same model can feed your LLM, BI tool or destination. We agree each connection in the build.

Scoped and priced to the outcome, agreed before work begins. No seat licences.

Book a CallSee the Outcomes

You don't need the answer, only the question.