DataGlue
Sales-led & B2B services

SaaS

Join website visits, sales calls and product use to see who is ready to buy or needs a hand.

Book a CallSee the formula

Example tags

What you can learn

  • Viewed pricing twice, then booked a demo
  • Invited 3 teammates during the trial
  • Finished setup after a support call
  • No login for 14 days before renewal
  • Open ticket and missed review call
  • Used the same feature on 5 days

Built from recorded events, using the rules we agree with you.

From events to a tag

Say what you want to learn. See how it is defined.

DataGlue shows the formula: which events count, in what order, and over what time. Our team builds and checks it with you.

This is an example rule. Your event names, time limits and links are agreed in the build.

Example formula: Find a trial that is ready for a sales call.

Example formulaEvents → tag

Find a trial that is ready for a sales call.

  1. Website: pricing page viewed
  2. Product: trial started
  3. Product: 3 teammates invited

In this order, within 7 days, on the same account.

Tag created

Trial ready for a call

Use cases

Start with a question that matters.

  1. Find trials ready for a call

    Join pricing visits, trial setup and CRM activity to find people who took the next steps.

  2. Help accounts before renewal

    Join falling use, open tickets and renewal dates so the team knows who to call.

  3. See which demos become customers

    Follow the website visit, demo, deal and first paid month in order.

Sources joined

Each system adds a piece of the story.

  • Website

    Pricing views, forms and return visits.

  • CRM

    Calls, deals and renewal dates.

  • Product events

    Logins, setup steps and feature use.

  • Support

    Tickets opened and resolved.

We agree how each source connects through your warehouse, API or the connections in your build. Person records need a shared id to join. Vehicle, shipment, machine and site tags stay on those records.

Where it goes

Send the tag where your team works.

Choose the destination. We build the route so the result can reach the tools your team already uses.

  • CRM
  • Email tools
  • BI dashboards

These are example destinations. The formula stays the same wherever the tag is sent.

Built with your team

Describe the outcome. We’ll join the data.

Bring one trial or renewal question. We’ll build the rule with you.

Book a Call

A dedicated team builds the connections, rules and destinations with you.

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