You report before the sale
The client’s CRM and billing records are outside the channel report.
DataGlue for Agencies & consultants
I need the client’s whole story behind my report.
You know the channel. Your client’s sales, payments and service records sit elsewhere. DataGlue joins the outcome behind your advice so both teams can check the same facts.
A dedicated team builds it with you. Start with one decision.
Client websiteCRMBookingsAd click IDs
DataGlue
Show the formula.
Which events. In what order.
Example tagCampaign enquiry became paid work
To your CRM, ads, BI, email or chosen LLM.
Connections and destinations agreed in the build.
Sound familiar?
You could explain the campaign. You just can’t see the final result.
Every client defines success differently
A lead, booked call and paid customer get treated as the same result.
Exports become a weekly job
Someone matches contacts and payments before you can discuss the work.
The reporting walks out with you
A client needs the source definitions and context to stay useful after a handover.
A joined picture
Give the advice a shared record.
Agree the result with your client. DataGlue’s team joins the source records and shows the event formula. You keep interpreting the work, with tags your client can use in its own tools.
Systems usually joined
- Client website
- CRM
- Bookings
- Ad click IDs
- Project records
- Billing
Example 01
- Website: campaign enquiry submitted
- CRM: proposal signed
- Billing: first invoice paid
In this order, within 60 days, for the same confirmed client. The recorded path does not prove campaign impact.
Events → tagCampaign enquiry became paid work
Example 02
- Website: case study read
- Website: brief submitted
- CRM: retainer signed
- Billing: first payment received
In this order, within 60 days, for the same client.
Events → tagCase study to paid retainer
Example 03
- Project records: work approved
- CRM: retainer renewed
- Billing: renewal invoice paid
In this order, within 30 days, on the same confirmed client and contract.
Events → tagApproved work followed by paid renewal
Example rules, not customer results. We agree source access, match keys, time windows and tag destinations in your build.
How we work
One question. Five steps with your team.
The same build process, shaped around your decision and its sources.
Book a call
Bring one question.
Talk it through with the people who would build it. We find where its data lives today.
Working session
A working session to map your data.
We map every source behind the decision, then show you what it looks like glued together. You get the scope and plan before work begins.
Build together
We connect the pieces.
A dedicated team finds the signals, glues them into one living model and matches records on evidence. Your systems stay where they are.
Go live
Your first result, ready to use.
We take the first result live in your Glue Console. Ask in plain words, see what each step read, and open the counts to their rows.
Keep building
Your team keeps the Console.
Then the next outcome builds on the same model. The rollout runs in phases, each measured against the outcome.
What you get
Useful context. In the tools you use.
Context beyond the channel
Join the client’s downstream sales and payment steps.
An agreed success rule
Define which recorded events count as the outcome.
Reports people can check
Link the answer to its source records.
Client-owned context
Keep the history useful through team and tool changes.
Tags in client tools
Use their CRM, ads, BI, email or LLM destinations.
Builders alongside you
A dedicated team joins the data behind your advice.
See the working
Check the approach before the call.
Read the published outcome examples, source details and comparisons behind this approach. They explain the method; they are not measured results for your role.
Trusted by
Fair questions
What you might be wondering.
Couldn’t we just build a better client spreadsheet?
Yes, especially while exploring a question. DataGlue fits when the same cross-system result needs to be repeated, checked and used in client tools. Your expertise still interprets the result; the shared rule stays with the records.
Does DataGlue replace the agency’s work?
DataGlue joins the sources and builds the outcome rule. Your team still owns its strategy, channel work and advice. We agree source access, ownership and destinations with the client during the build.
Do we need a data team or clean data first?
No. Bring one question and the names of the systems behind it. A dedicated team maps the sources, joins the records and builds the result with you. Your team sets ownership, privacy and quality rules.
What does it cost, and what happens on the call?
The first call checks the outcome, the sources and the fit. No system access is needed for that conversation. If it fits, we map the data in a working session. The build is a separate engagement, scoped and priced before work begins; there is no public rate card.
Your next step
Bring the question you keep coming back to.
We’ll talk through the outcome, where its data lives and whether a build fits. No system access needed for the first call.
Book a Call
Free first call. Scope and price agreed before a build begins.
Is it a fit?
An honest fit check.
A good fit
This may suit you if…
- Your advice depends on results outside the channel platform.
- The client will agree a result definition and source access.
- You want context the client can keep and inspect.
Probably not a fit
This may not suit you if…
- A one-off spreadsheet answers the whole question.
- You cannot get authorised access to the client’s records.
- You want a guaranteed marketing-impact claim from a recorded path.