Category comparison / find the fit
DataGlue vs spreadsheets and agency reports
Compare flexible reporting and expert interpretation with a shared, repeatable rule across your systems.
Talk it through with the team that would build it.
Who spreadsheets and agency reports is great for.
Teams exploring a new question, planning campaigns or reviewing performance with an expert. Spreadsheets are flexible; agencies can bring useful channel knowledge and context.
The work still to do.
A report can join sources well, but repeat exports and manual matches need maintenance. If the rule lives in a workbook or one person's process, other teams may struggle to check or reuse it.
A joined result. A visible rule.
DataGlue builds the shared records and event formula with your team. The resulting tags can go to the systems people use, while your agency or analyst keeps interpreting the results.
Compare the job each does.
| The job | spreadsheets and agency reports | DataGlue |
|---|---|---|
| Starting point | spreadsheets and agency reportsExplore a question or explain channel performance. | DataGlueMake one cross-system result repeatable and checkable. |
| Joining sources | spreadsheets and agency reportsExports, formulas or a maintained reporting pipeline. | DataGlueConnections and evidence-based record links in the build. |
| Shared definition | spreadsheets and agency reportsDocumented in the report, workbook or process. | DataGlueVisible events, their order and the resulting tag. |
| Updates | spreadsheets and agency reportsManual or automated, depending on the workflow. | DataGlueSource refresh and tag update rules scoped with your team. |
| Taking action | spreadsheets and agency reportsA recommendation, export or agreed activation workflow. | DataGlueTags delivered to the chosen CRM, ads, BI, email or LLM. |
| Who builds | spreadsheets and agency reportsYour analyst, agency or the person owning the sheet. | DataGlueA dedicated team builds the joined outcome with you. |
The steps that earn a tag.
Example rule / events → tag
Website: campaign enquiry sent
CRM: proposal accepted
Billing: invoice paid
In this order, within 60 days, on the same confirmed customer.
Resulting tag
Campaign enquiry became paid work
Illustrative rule. Sources, match keys and timing are agreed in the build.
Keep what works. Join what is missing.
Bring the workbook and agency report to the first call. They help locate the definitions that disagree. Keep using them for planning and interpretation, and let the shared DataGlue rule supply the repeatable record behind them.
DataGlue is destination-agnostic. Send the output to your CRM, ads, BI, email or any LLM through an agreed connection. Bring your own LLM; the context can stay useful when tools change.
Build it with us
Bring one result you want to find.
A dedicated team maps the sources, checks the fit and builds it with you. Scope and price are agreed with the team.