DataGlue
Real estate

Developers

Connect project interest, display visits and signed contracts to see how homes sell.

Example tags

What you can learn

  • Downloaded a floor plan, then booked a visit
  • Attended a display visit and reserved a home
  • Reserved a home, then paid a deposit
  • Reservation open for 14 days without a deposit
  • Visited the display twice before signing
  • Settled after an online project enquiry

Built from recorded events, using the rules we agree with you.

From events to a tag

Say what you want to learn. See how it is defined.

DataGlue shows the formula: which events count, in what order, and over what time. Our team builds and checks it with you.

This is an example rule. Your event names, time limits and links are agreed in the build.

Example formula: See which display visits become signed contracts.

Example formulaEvents → tag

See which display visits become signed contracts.

  1. Display bookings: visit attended
  2. CRM: home reserved
  3. Contract records: deposit paid
  4. Contract records: agreement signed

In this order, within 60 days, for the same buyer and home.

Tag created

Display visit to signed contract

Use cases

Start with a question that matters.

  1. Find buyers ready for a display visit

    Join floor-plan requests, an enquiry and a booked appointment.

  2. Follow a project view to a contract

    Connect project interest, the display visit, deposit and signed contract.

  3. Catch stalled reservations

    Join reservations and follow-up calls to find buyers with no recorded deposit.

Sources joined

Each system adds a piece of the story.

  • Website

    Project views, floor-plan downloads and enquiries.

  • CRM

    Buyer details, follow-ups and reservations.

  • Display bookings

    Booked and attended display visits.

  • Contract records

    Deposits, signed contracts and settlements.

We agree how each source connects through your warehouse, API or the connections in your build. Person records need a shared id to join. Vehicle, shipment, machine and site tags stay on those records.

Where it goes

Send the tag where your team works.

Choose the destination. We build the route so the result can reach the tools your team already uses.

  • CRM
  • BI dashboards
  • Email tools

These are example destinations. The formula stays the same wherever the tag is sent.

Built with your team

Describe the outcome. We’ll join the data.

Bring one project sales question. We’ll connect the steps that answer it.

Book a Call

A dedicated team builds the connections, rules and destinations with you.