Real estate agencies
Join listing views, enquiries and inspections to see which buyers and sellers take the next step.
Example tags
What you can learn
- Viewed a listing 3 times, then inspected
- Inspected, then requested a contract
- Requested an appraisal and attended a meeting
- Signed a listing agreement after an appraisal
- Inspected 2 properties this weekend
- Made an offer after a second inspection
Built from recorded events, using the rules we agree with you.
Say what you want to learn. See how it is defined.
DataGlue shows the formula: which events count, in what order, and over what time. Our team builds and checks it with you.
This is an example rule. Your event names, time limits and links are agreed in the build.
Example formulaEvents → tag
Find a buyer taking the next step on a property.
- Website: listing viewed twice
- Inspection records: visit attended
- CRM: contract requested
In this order, within 14 days, for the same buyer and property.
Tag created
Inspected and requested a contract
Start with a question that matters.
Find buyers returning to a property
Join repeat listing views, an inspection and a request for the contract.
Follow an appraisal to a listing
Connect the appraisal request, meeting and signed listing agreement.
See which enquiries become sales
Join buyer enquiries, offers and settlement records for the same property.
Each system adds a piece of the story.
Website
Listing views and appraisal forms.
CRM
Buyer enquiries, seller leads and offers.
Inspection records
Open-home check-ins and private visits.
Listing & settlement records
Listing agreements, contracts and settled sales.
We agree how each source connects through your warehouse, API or the connections in your build. Person records need a shared id to join. Vehicle, shipment, machine and site tags stay on those records.
Send the tag where your team works.
Choose the destination. We build the route so the result can reach the tools your team already uses.
- CRM
- Email tools
- BI dashboards
These are example destinations. The formula stays the same wherever the tag is sent.
Describe the outcome. We’ll join the data.
Bring one listing or buyer question. We’ll define the steps with you.
A dedicated team builds the connections, rules and destinations with you.