Every team has a different total
The same customer is a lead, a deal and a receipt in three reports.
DataGlue for Founders & CEOs
I need one answer I can stand behind.
Marketing counts leads. Sales counts deals. Finance counts payments. DataGlue joins the steps, so you can see what happened and make the next decision.
A dedicated team builds it with you. Start with one decision.
WebsiteCRMBookingsBilling
DataGlue
Show the formula.
Which events. In what order.
Example tagSigned deal, cash received
To your CRM, ads, BI, email or chosen LLM.
Connections and destinations agreed in the build.
Sound familiar?
You could make the call. You just can’t agree on the number.
The meeting becomes a data hunt
Time meant for decisions goes into finding which spreadsheet is right.
The answer stops at one tool
A signed deal looks healthy until you check whether the payment arrived.
Context leaves with people
When a colleague or agency leaves, the meaning behind their report goes too.
A joined picture
Agree on the steps behind the answer.
Name the result in plain English. DataGlue shows which recorded events count, in what order, and joins the systems that hold them. Your team can check the same rule.
Systems usually joined
- Website
- CRM
- Bookings
- Billing
- Warehouse
Example 01
- CRM: deal signed
- Accounting: invoice issued
- Payment records: receipt matched
In this order, within 60 days, linked by the deal and invoice ids.
Events → tagSigned deal, cash received
Example 02
- CRM: proposal sent
- CRM: no signed deal after 14 days
For the same deal, after the agreed wait; check source coverage before treating a missing event as a stall.
Events → tagProposal needs follow-up
Example 03
- CRM: review call completed
- CRM: contract renewed
- Billing: renewal paid
In this order, within 30 days, for the same customer and contract.
Events → tagRenewed and paid
Example rules, not customer results. We agree source access, match keys, time windows and tag destinations in your build.
How we work
One question. Five steps with your team.
The same build process, shaped around your decision and its sources.
Book a call
Bring one question.
Talk it through with the people who would build it. We find where its data lives today.
Working session
A working session to map your data.
We map every source behind the decision, then show you what it looks like glued together. You get the scope and plan before work begins.
Build together
We connect the pieces.
A dedicated team finds the signals, glues them into one living model and matches records on evidence. Your systems stay where they are.
Go live
Your first result, ready to use.
We take the first result live in your Glue Console. Ask in plain words, see what each step read, and open the counts to their rows.
Keep building
Your team keeps the Console.
Then the next outcome builds on the same model. The rollout runs in phases, each measured against the outcome.
What you get
Useful context. In the tools you use.
One definition
Teams count the same result using the same event rule.
Source-backed answers
Open the records behind the number before deciding.
A path to cash
See the enquiry, signed work and linked payment together.
Clear follow-up
Send a stalled-deal tag to the team’s CRM.
Context that stays
Reuse the joined record when people and tools change.
A team for the build
Dedicated builders carry the work with your team.
See the working
Check the approach before the call.
Read the published outcome examples, source details and comparisons behind this approach. They explain the method; they are not measured results for your role.
Trusted by
Fair questions
What you might be wondering.
Couldn’t I just ask each team for a better report?
Yes. If the question lives in one system, that may be enough. When it crosses visits, deals and payments, the records and definitions need joining too. DataGlue builds that shared rule so the next report starts from the same facts.
Will this mean replacing our tools?
Keep them. We connect what the decision needs and agree the route for the resulting tags. Your CRM, BI, email, ads platforms or chosen LLM can use the context as part of the build.
Do we need a data team or clean data first?
No. Bring one question and the names of the systems behind it. A dedicated team maps the sources, joins the records and builds the result with you. Your team sets ownership, privacy and quality rules.
What does it cost, and what happens on the call?
The first call checks the outcome, the sources and the fit. No system access is needed for that conversation. If it fits, we map the data in a working session. The build is a separate engagement, scoped and priced before work begins; there is no public rate card.
Your next step
Bring the question you keep coming back to.
We’ll talk through the outcome, where its data lives and whether a build fits. No system access needed for the first call.
Book a Call
Free first call. Scope and price agreed before a build begins.
Is it a fit?
An honest fit check.
A good fit
This may suit you if…
- A decision keeps stalling because team totals disagree.
- You can name the result and the person who owns it.
- You want the evidence before you make the call.
Probably not a fit
This may not suit you if…
- One existing report already answers your question.
- You want a revenue increase promised before a build.
- You want someone else to make the business decision.