DataGlue
Retail & malls

Shopping centres

Connect car park visits, loyalty scans and store spending to understand repeat visits.

Book a CallSee the formula

Example tags

What you can learn

  • Parked at the centre 3+ times this month
  • Spent over $40 on 3 weekend visits
  • Visited 2 stores on the same trip
  • Returned within 7 days of a centre event
  • First recorded centre visit this month
  • Visited twice with no linked purchase
  • Used guest Wi-Fi and scanned loyalty

Built from recorded events, using the rules we agree with you.

From events to a tag

Say what you want to learn. See how it is defined.

DataGlue shows the formula: which events count, in what order, and over what time. Our team builds and checks it with you.

This is an example rule. Your event names, time limits and links are agreed in the build.

Example formula: Find a loyal weekend visitor.

Example formulaEvents → tag

Find a loyal weekend visitor.

  1. Car park: linked plate read
  2. Loyalty: member scanned
  3. Till: spend over $40

In this order, on the same visit, on 3 weekends in 6 weeks.

Tag created

Loyal weekend visitor

Use cases

Start with a question that matters.

  1. Find weekend regulars

    Join linked car park visits, loyalty scans and receipts across several weekends.

  2. See which events bring shoppers back

    Join an event page view, a recorded visit and a later store purchase.

  3. Spot visits without a purchase

    Compare member visits with linked till records to find visits with no recorded purchase.

  4. Understand store-to-store trips

    Join loyalty receipts from different stores on the same visit.

Sources joined

Each system adds a piece of the story.

  • Number-plate readers

    Vehicle arrivals and departures.

  • POS / tills

    Store receipts, items and spend.

  • Loyalty

    Member scans and linked purchases.

  • Guest Wi-Fi

    Recorded visits with a known member id.

  • Website

    Event views and member sign-ups.

We agree how each source connects through your warehouse, API or the connections in your build. Person records need a shared id to join. Vehicle, shipment, machine and site tags stay on those records.

Where it goes

Send the tag where your team works.

Choose the destination. We build the route so the result can reach the tools your team already uses.

  • CRM
  • Ads platforms
  • BI dashboards
  • Email tools

These are example destinations. The formula stays the same wherever the tag is sent.

Built with your team

Describe the outcome. We’ll join the data.

Bring one question about centre visits. We’ll map the records and rule with you.

Book a Call

A dedicated team builds the connections, rules and destinations with you.

More in Retail & malls

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Fashion & grocery stores

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E-commerce

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Website + Orders + Returns