E-commerce
Connect website visits, orders and returns to see the path to a first purchase and a second.
Example tags
What you can learn
- Clicked an ad, then placed a first order
- Visited checkout twice without paying
- Bought again within 30 days
- Returned an item, then ordered a replacement
- Clicked an email before a repeat order
- Viewed the same product on 3 days
Built from recorded events, using the rules we agree with you.
Say what you want to learn. See how it is defined.
DataGlue shows the formula: which events count, in what order, and over what time. Our team builds and checks it with you.
This is an example rule. Your event names, time limits and links are agreed in the build.
Example formulaEvents → tag
Find a first buyer who comes back.
- Orders: first paid order
- Website: return visit
- Orders: second paid order
In this order, within 30 days, for the same shopper.
Tag created
New buyer, now repeat buyer
Start with a question that matters.
Follow a click to a paid order
Join the first ad click, product visit, checkout and payment.
Find first buyers who return
See which first orders are followed by another paid order within your chosen window.
Help shoppers stuck at checkout
Join repeated checkout visits, form errors and the absence of a paid order.
Each system adds a piece of the story.
Website
Ad click ids, product views and checkout steps.
Orders
Items, payments and repeat orders.
Returns
Return dates, items and refunds.
Email
Recorded message clicks.
We agree how each source connects through your warehouse, API or the connections in your build. Person records need a shared id to join. Vehicle, shipment, machine and site tags stay on those records.
Send the tag where your team works.
Choose the destination. We build the route so the result can reach the tools your team already uses.
- Ads platforms
- Email tools
- CRM
- BI dashboards
These are example destinations. The formula stays the same wherever the tag is sent.
Describe the outcome. We’ll join the data.
Bring one order question. We’ll join the visits and purchases behind it.
A dedicated team builds the connections, rules and destinations with you.